A giant satirical German-themed float mocking Jürgen Klopp will be displayed this weekend.

Jürgen Klopp’s reputation in Liverpool remains strong, but in Germany, his new role has sparked backlash.

The 57-year-old, who left Anfield last summer, was beloved not just at Liverpool but also at Borussia Dortmund and Mainz. However, his decision to join the Red Bull group has angered many in his homeland.

As a result, a satirical float will be unveiled this weekend, depicting Klopp as the new head of global soccer for the energy drink brand. The float features him wearing a baseball cap with a euro symbol, wings made of money, and an inscription (via ESPN) that reads: “For Kloppo, values he once cared about no longer matter. Lured by Red Bull’s wealth, he is now crashing from his pedestal.”

So why is Klopp facing such criticism in Germany?
RB Leipzig, part of the Red Bull group, directly challenges the Bundesliga’s cherished 50+1 fan ownership model, which prioritizes supporter control over clubs. Leipzig’s rise, driven by financial power rather than traditional club-building, has made them the league’s most disliked team, even surpassing Hoffenheim and Bayern Munich.

Klopp was once seen as a champion of fan-driven football, unity, and fairness. Now, by aligning with Red Bull, he is perceived as betraying those principles, backing a brand that undermines Germany’s beloved fan ownership tradition.