Liverpool’s Adidas deal officially confirmed as Paul Joyce reveals details of multi-million-pound agreement.

Liverpool’s switch to Adidas for next season has long been an open secret, and now the club has officially confirmed the deal.

Announcing the news on their X account, the club stated:
“Liverpool Football Club and adidas have agreed a new multi-year partnership that will see the sportswear giant once again become the club’s official kit partner from 1st August 2025.”

Paul Joyce, writing for The Times, revealed that the deal is worth over £60 million per season.

This marks the end of Liverpool’s five-year partnership with Nike, which included a £30 million base payment plus a 20% royalty on sales. The Adidas contract, however, is performance-based, meaning its full value will depend on shirt sales and the team’s success.

With Liverpool thriving under Arne Slot and Anfield’s strong shirt sales history, the club will likely aim for the higher end of this deal.

Adidas secured the agreement over Nike and Puma, marking the third time Liverpool will wear the iconic three stripes, following previous partnerships from 1985-96 and 2006-12.

While Nike’s deal brought high-profile endorsements from LeBron James, Serena Williams, and Drake, Liverpool’s decision suggests confidence in their own brand power.

Club CEO Billy Hogan expressed excitement about working with a “partner in success”, while also thanking Nike for their support.

With multiple kit leaks already circulating, fans will have to wait until the summer to see the official designs that the potential Premier League champions will wear next season.