Arsenal fans are united in their reactions, calling out the club’s latest announcement as “embarrassing.”

Arsenal are currently struggling, and they’ll need a major turnaround in results if they hope to contend for the Premier League title this season. Fans are increasingly frustrated, as Arsenal have won only two of their last seven games across competitions. But the club’s latest decision suggests a disconnect with fans’ priorities.

While Mikel Arteta’s on-field performance is separate from Arsenal’s commercial activities, the club seems to have misread the mood among supporters. Despite mixed results on the pitch, Arsenal has launched multiple new clothing ranges this season. The latest, the “Holloway Social Club” collection, hasn’t gone over well with fans, who voiced their disappointment on social media, accusing the club of focusing too much on merchandise.

Comments ranged from “Arsenal need to stop bringing out collections!” to “We’ve launched 3 new ranges since our last 3 points,” highlighting a sense of frustration over the club’s priorities. Fans see the relentless release of new merchandise as out of touch, with one questioning, “Are we in financial trouble or something?”

On the pitch, Arsenal’s last Premier League win was in early October against Southampton. Since then, they have only managed wins against Shakhtar Donetsk and Preston North End, with disappointing away losses to Bournemouth, Newcastle, and Inter Milan. Arsenal’s recent seven-game run has seen them score just six goals—three of which came against Preston—while conceding seven. Key player absences have contributed to this form, but Martin Odegaard’s recent return and assist against Chelsea has given fans a glimmer of hope for a turnaround.